Born in Manhattan and living there and Villanova, before moving to Atlanta at the age of 7, owner Ashley Collins’s taste and style has many MOODS. Her favorite places to frolic growing up were Palm Beach where her mother’s parents lived, and New England, especially  Nantucket, where her father’s parents lived…with daily life in Buckhead, Atlanta. 

With family roots in the South, New England and even California, the opportunities to frolic in a variety of cultures lead Ashley to an aesthetically and spiritually influenced  multitude of styles. It created a girl of many fashion MOODS.

For Ashley, fashion is very personal and should not be dictated by the latest trend.  She  believes your wardrobe should consist of a variety of options, depending on your particular mood that day. Some days inspire a feeling of New York sophistication, while other feel more carefree and Cotswold chic. Or Palm Beach printy meets Nantucket preppy to California casual.

What is your MOOD today?